Roll Sushi Bar Branding

Design Brief Competition - Top 3 Finalist

Branding
Packaging
Merch

How do you translate the art of sushi into a visual language that feels modern, high-end, yet deeply connected to its cultural roots?

The brief called for a modern, artisanal sushi brand, one that balanced Japanese craftsmanship, cultural authenticity, and sustainability while standing out in a competitive dining scene.

Inspired by Motion, Craft,
and Sensory Experience

Sushi is about movement, precision, and artistry. We brought this to life in the branding by incorporating hand-painted strokes, a visual nod to both the physical act of rolling sushi and the expressive, flowing nature of Japanese ink painting.

Sustainable Business Cards Made With Textured, Handmade Paper featuring organic brushstroke designs and minimalist branding for Roll Sushi.
Branded sushi restaurant apparel. A model wearing a sleek, dark T-shirt featuring abstract brushstroke prints and the Roll Sushi logo on the back.
Elegant matchbox design, A premium sushi restaurant matchbox featuring earthy brushstroke textures and refined typography.

Our design approach

  • Raw, textured brushstrokes to reflect the artistry of sushi-making.

  • An earthy, organic colour palette inspired by natural ingredients.

  • Minimalist yet sophisticated typography to balance bold textures with an upscale feel.

The Impact

  • Top 3 finalist recognition in the competition.

  • A visually striking yet culturally grounded brand identity.

  • A cohesive system across packaging, brand collateral, and merch that tells a compelling story.

To align with the brand’s ethos, we also prioritised sustainability in packaging, opting for tactile, eco-friendly materials that elevated the unboxing experience.

Branded matchboxes pattern. A repeating pattern of Roll Sushi’s custom-designed matchboxes, featuring bold, organic strokes and a modern color palette.
Minimalist sushi menu. A guest holding Roll Sushi’s sleek, understated menu, paired with an elegant tablescape of sushi and wine.
Artful sushi illustrations. A set of hand-drawn, cross-section sushi roll illustrations, highlighting fresh, intricate ingredients in a monochrome style.

  • "Olivia was nothing but brilliant to work with - she understood the vision from the beginning and took all the necessary steps to deliver it to us. Would recommend her for any project you are attempting to start. She's definitely part of the team forever"

    Olaoluwa (David) Sokalu, Founder of Beauty Is Useless (Clothing Brand)

  • "Working with Olivia has been an absolute dream! From the very beginning, she fully understood and embraced NHAKA’s vision, bringing it to life in the most thoughtful, detailed, and visually stunning way. If you’re looking for someone who is not only skilled but also deeply invested in bringing your brand or creative vision to life, I cannot recommend Olivia enough! I’m so grateful for this collaboration"

    Lilato Madiri, Founder of NHAKA (beauty brand)

  • "I have no words!!! Seriously, these look amazing and so inspiring too. The choice of colour and tone work brilliantly and the character depiction is just as if not better than I imagined. I don't know if this is the critical sort of feedback you were expecting, but I can't find anything to tweak"

    Walé (Anthony) Akíngbadé, Author and Musician

  • "The consultation session was excellent—well-structured and highly engaging. I really appreciated how responsive you were to feedback throughout the process, which made it feel collaborative and tailored to my needs. You executed the vision exceptionally well, and I’m especially impressed with the Instagram templates you created. They perfectly captured the desired aesthetic and functionality. "

    Denait Petros, Founder of Visionaires In Progress (Podcast)

Let’s Create a Brand That Feels Like You

At Ollie & Sid, we don’t just make things look good. We make them work beautifully. If you’re looking for a brand that’s rooted in story, accessibility, and thoughtful design, let’s build something incredible together.

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