World Brewing Alliance x Oxford Economics Microsite

Global Beer Economic Impact Microsite

Wireframes & user experience design
High-fidelity UI design
Interactive data visualization
Prototyping & design system
Shareable content graphics (beer mats, infographics)

How do you transform complex data into a compelling brand experience?

For businesses working with technical, economic, or research-driven content, clear, engaging design isn’t just a luxury, it’s essential for impact. The Global Beer Economic Impact Microsite was designed to turn dense economic reports into an interactive, accessible, and highly shareable platform.

Bringing Economic Data to Life

The Global Beer Economic Impact Microsite was designed to transform dense economic data into a compelling and interactive digital experience. Partnering with Oxford Economics and the World Brewing Alliance, I developed a visually engaging and intuitive platform that allows policymakers, industry leaders, and beer enthusiasts to explore the beer sector’s global economic impact with ease.

UK beer industry impact summary. A digital infographic displaying the economic impact of the beer sector in the UK, highlighting GDP contribution, jobs supported, and tax revenue generated.
Employment impact by sector – A visual breakdown of how the beer industry supports employment in the UK across various sectors, including brewing, supply chain, and hospitality.
Finance and insurance sector GDP contribution – An infographic detailing the $1.5 billion GDP impact of the beer industry on the UK’s finance and insurance sector.

Our design approach

  • Turning Data into an Experience: Designed an interactive microsite that transforms static economic data into an intuitive, engaging, and easy-to-navigate platform.

  • User-Centric Accessibility: Developed a clean UI that prioritizes clarity, legibility, and structured navigation to help diverse audiences: from industry leaders and policymakers to consumers, understand key insights at a glance.

  • Strategic Shareability: We introduced custom-designed beer mats featuring key data points, turning physical spaces into shareable moments and significantly boosting engagement across digital platforms.

  • Visual Storytelling: Used infographics, interactive maps, and dynamic visuals to break down economic impact data, making it more engaging and digestible.

  • Brand consistency: The design aligned with the WBA brand identity, using clear typography, structured layouts, and a professional yet engaging visual language.

The Impact

  • Enhanced accessibility and engagement: The microsite transformed complex economic findings into an interactive, user-friendly format, significantly increasing time spent on the site compared to previous static reports.

  • Boosted data visibility: The inclusion of shareable graphics, including beer mats, led to a notable increase in social shares and linkbacks at launch, outperforming similar microsites in engagement metrics.

  • Empowered stakeholders: By making economic data more digestible, industry leaders, policymakers, and analysts could quickly extract key insights, supporting informed decision-making.

  • Scalable and future-proof: The site was designed for ongoing updates, allowing new reports and data sets to be integrated seamlessly in the future.

The blend of strategic design, interactive storytelling, and tangible marketing tools helped bring economic insights into everyday conversations, making industry research more approachable and widely understood.

  • "Olivia was nothing but brilliant to work with - she understood the vision from the beginning and took all the necessary steps to deliver it to us. Would recommend her for any project you are attempting to start. She's definitely part of the team forever"

    Olaoluwa (David) Sokalu, Founder of Beauty Is Useless (Clothing Brand)

  • "Working with Olivia has been an absolute dream! From the very beginning, she fully understood and embraced NHAKA’s vision, bringing it to life in the most thoughtful, detailed, and visually stunning way. If you’re looking for someone who is not only skilled but also deeply invested in bringing your brand or creative vision to life, I cannot recommend Olivia enough! I’m so grateful for this collaboration"

    Lilato Madiri, Founder of NHAKA (beauty brand)

  • "I have no words!!! Seriously, these look amazing and so inspiring too. The choice of colour and tone work brilliantly and the character depiction is just as if not better than I imagined. I don't know if this is the critical sort of feedback you were expecting, but I can't find anything to tweak"

    Walé (Anthony) Akíngbadé, Author and Musician

  • "The consultation session was excellent—well-structured and highly engaging. I really appreciated how responsive you were to feedback throughout the process, which made it feel collaborative and tailored to my needs. You executed the vision exceptionally well, and I’m especially impressed with the Instagram templates you created. They perfectly captured the desired aesthetic and functionality. "

    Denait Petros, Founder of Visionaires In Progress (Podcast)

Ready to create a world-building brand that connects and inspires your community?

Let’s create something that’s not just beautiful, but built to connect, inspire, and grow with you.

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